Platform Settings

Business Profile

Tell us about your business to customize your experience

What type of business are you?

💰

Affiliate Marketing

Promote offers from networks like MaxBounty

🛒

E-commerce

Shopify, WooCommerce, or custom store

📋

Lead Generation

Collect leads for services or products

💻

SaaS

Software subscriptions & trials

📱

Mobile App

iOS/Android app installs & engagement

✨

Other

Custom business model

Tell us more about your business

Business Name

Website URL (optional)

Industry

What are your advertising goals?

Primary Goal

Monthly Ad Budget (USD)

Target CPA (Cost per Acquisition)

Ad Platform Connections

Connect your ad accounts to enable automation

Affiliate Networks

Connect your affiliate network accounts

E-commerce Platforms

Connect your store for conversion tracking

📱 Mobile App Settings

Configure your app for install tracking and attribution

App Name

Target Platform

iOS App Store URL

iOS Bundle ID

Google Play Store URL

Android Package Name

Mobile Measurement Partner (MMP)

MMP Provider

MMP App ID

MMP API Key

📖 Postback URL for Your MMP

Configure your MMP to send install/conversion postbacks to this URL:


                            https://tracking.punketech.com/api/postback/mmp?provider={mmp}&event={event_type}&click_id={clickid}

🤖 Ad Automation Accounts

Select which ad accounts to use for automated campaign management

How it works: Enable the ad accounts you want to use for automation. When running automated campaigns, ads will be published to these accounts sequentially (one at a time).

How Tracking Works

Understand the two methods of conversion tracking

📘 Platform Pixels (Client-Side)

Standard browser-based tracking. Install Meta Pixel, Google Tag, TikTok Pixel on your website.

✅ Easy to install (copy/paste code)
⚠️ Can be blocked by ad blockers
⚠️ Affected by iOS 14+ privacy changes

→ Install via Google Tag Manager or directly on your site

🔒 Conversion API (Server-Side) ⭐ Recommended

Server-to-server tracking. Our system sends conversions directly to ad platforms.

✅ Cannot be blocked by ad blockers
✅ Better data accuracy
✅ Works with iOS 14+ privacy
✅ We handle it automatically for short links

→ Configure in API Credentials tab with CAPI tokens

Platform-Specific Setup

How to get your pixel IDs and Conversion API tokens

Universal Tracking Pixel (Optional)

Create a custom pixel for advanced use cases

🛡️ Monitoring Thresholds

Configure custom thresholds for your business. AI will use these to diagnose campaign performance.

📊 CTR (Click-Through Rate)

Low CTR Threshold (%)

Good CTR Threshold (%)

🎯 CVR (Conversion Rate)

Low CVR Threshold (%)

Good CVR Threshold (%)

💵 CPA (Cost Per Acquisition)

Target CPA ($)

Max CPA ($)

📈 ROAS (Return on Ad Spend)

Minimum ROAS (x)

Target ROAS (x)

🚨 ROI Emergency

Emergency ROI (%)

Minimum ROI (%)

💰 Budget Protection

Daily Loss Cap ($)

Total Loss Cap ($)

💡 How Campaign Monitor Uses These Thresholds

The Campaign Monitor runs hourly and compares your campaign metrics against these thresholds. When issues are detected, you'll receive alerts with diagnosis and recommendations.

🛡️ Data Privacy Status: Local Rule-Based Processing Only (No Google API data is sent to external AI/LLMs)

🎯 Conversion Goals

Define what actions to track and which goal to optimize for

⚙️ Platform Settings